Roots: A Documentary

It is rare these days that I have time for any amount of personal work. Shooting and editing weddings while working a part-time job has kept me pretty busy in this season of life! 

As my internship at The Village wraps up, I'll be looking to ramp up the amount of time I spend pouring into my business. One way I'll be doing this is by increasing the amount of time I spend shooting commercial video work. I love working with small business owners, as they are generally so passionate about what they do. As a small business owner myself, I can relate to this! 

With this in mind, I wanted to find a small business that would allow me to tell their story in a unique way. Instead of shooting a typical commercial, I wanted to shoot a documentary. Luckily, I didn't have to look for very long. 

Roots Coffeehouse in Highland Village was the first business that came to mind. Not only was it a very new business only a few minutes from my home, it was a coffee shop! One look at my Instagram account will tell you just how much I enjoy coffee. Not only do I enjoy coffee immensely, but its something that is also very interesting visually, perfect for a documentary!

I sent the owners an e-mail about the potential of shooting a documentary, and within a week I was shooting! They were incredibly supportive of the idea from the beginning. I was able to attend a staff meeting about 2 weeks after that to get to know the team a little better. This was both unexpected and incredibly helpful. After all, the employees would be the ones communicating the story on camera! It was great getting to know each of them and see how they interacted.

Aside from the great coffee, what drew me to Roots was the people. There is a real sense of community between the Baristas and Regular Customers at Roots, something that is not often found in todays fast-food culture. The staff has been so helpful throughout the filming process so far, helping to educate me about what they do and why they do it. In a way, craft coffee is like a well told documentary in that there is so much care and precision put into the making of it, something you don't always appreciate when you enjoy the final product.  I really wanted to document the precision and care put into the process of actually brewing a craft coffee beverage. 

Filming is currently underway, and so far I've interviewed three Barista's along with one regular customer. I've still got a ways to go, but am hoping to release the final documentary this fall. For teasers and updates, head over to the Roots Youtube Channel. 



Texas Snow

There's always a fine line between wanting to take pictures when it snows and not wanting to freeze my butt off. Today, I'm leaning more towards the latter. 

The FJ Cruiser looks significantly more awesome in snow.

The FJ Cruiser looks significantly more awesome in snow.

I made it to work at the church this morning at about 5:45am. It was 17 degrees and only a few specks of snow were falling, the ground was clear. By 8am, the church looked like this.

TVC Highland Village in rare form

TVC Highland Village in rare form

Despite my slight smirk, I did not approve.

 "no thank you"

 "no thank you"

This was however a great excuse to stop by my favorite coffee shop on the way home. 

 

Seriously love this place. Pictures of roots coffee populate 75% of my Instagram feed

Seriously love this place. Pictures of roots coffee populate 75% of my Instagram feed

 

image.jpg

 

image.jpg

While I am admittedly a wimp when it comes to cold weather, I love the change in scenery. It made for a beautiful trip home.

 

 

 

image.jpg

 

image.jpg

 

image.jpg
maybe I should just...stay in here. It's warm

maybe I should just...stay in here. It's warm

As soon as I got home, I broke out my Dad's Pentax K1000 and shot some film! I'm now sitting by a cozy fireplace as I finish writing this blog. Stay warm! 

through the viewfinder

through the viewfinder

Such a nice looking and handling camera

Such a nice looking and handling camera

Goodbye for now

Goodbye for now

All Photos property of ZachAshcraftPhotoVideo.com